Every project begins with a clear concept and the simple question why — why it exists, for whom, and what goals it serves. Understanding clients, audiences and needs forms the foundation, while connecting ideas and shaping them into a strong vision allows development within a coherent plan. After studying Architectural Design at the Royal Academy of Arts (KABK, The Hague, 1996–2001), I focused on concept development, visualization and design. Alongside graphic and web design work, I collaborated on imaginative projects with inspiring clients.
