The Vedic Foundation
Between 2003 and 2006, a series of coordinated design projects were developed for The Vedic Foundation, establishing a consistent visual identity across print and digital media. The work began with the creation of a distinctive logo inspired by Indian architectural forms and cultural symbolism, using deep blue and gold tones to convey tradition and richness. Building on this foundation, a website was designed and maintained, growing to around 100 pages and serving as a central platform for sharing information about Vedic heritage and philosophy.
Supporting materials included full-colour stationery such as business cards, mailing labels, and document templates, all aligned with the overall branding. A legal-size glossy folder with a custom collage design further strengthened the organisation’s presentation. Communication efforts were expanded through digital newsletters produced between 2004 and 2006, as well as several PowerPoint presentations created to help share the foundation’s ideas with wider audiences.
Together, these projects formed a cohesive identity system that combined traditional cultural references with practical communication tools, ensuring consistency across publications, presentations, and online platforms while supporting the organisation’s outreach and educational activities.
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2006: Digital Newsletter "Messages of the Vedic Foundation" Following up on the website, in the period 2004 – 2006 a number of newsletters were made.
2005: Several PowerPoint presentations were made to help propagate the ideas of the Vedic Foundation.
2004: Stationery "The Vedic Foundation" We designed stationary to go with other designs, like business card and mailing labels as well as the website. Full color, letter size, printed as background with MSWord documents on the spot.
Mailing Label "The Vedic Foundation" Used as complement card with mailings. Printed eight per page (letter size), black&white.
Business card "The Vedic Foundation" Simple design, the logo needs to draw all the attention. Printed for different members of the Vedic Foundation, we made different options.
2003: The Vedic Foundation, as the name suggests, works with the Vedas, the history of India and her heritage. The design for the logo clearly needed to state something "Indian" (the round shapes derive from Indian architecture. The colours used also needed to suggest wealth (deep blue and gold). We designed two versions for black&white.
Website "The Vedic Foundation" With this product, the customer wanted to return to the traditions and religion of India. The site consisted (October 2006) of about 100 pages. We made it in Dreamweaver and maintained it until 2007.
Folder "The Vedic Foundation" A unique folder at legal size (8.5 in x 13 in). Printed at 260 gr. Glossy paper, full colour. We designed the front collage specially designed for The Vedic Foundation (see also image above).
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