A logo is a graphic mark for instant public recognition and is often synonymous with its trademark or brand.
When we make a logo, we ensure that it fits in the current corporate identity: the look and feel must fit seamlessly. That is why we usually make a number of alternatives the customer can choose from. We need to know what message the customer wants to bring, to whom and using what media. Usually the logo speaks for itself and has maximum one word or name, which stands out; the colors and shape should do most of the work.