RETOLD: Corporate Identity, Graphic Design and Concept

RETOLD: Corporate Identity, Graphic Design and Concept
From
2020 - present

RETOLD 2020-2024 (Creative Europe) European Project, where EXARC is a lead partner of. The RETOLD project will create open access knowledge transfer to a new generation of museum professionals, researchers, and the public. This represents an important opportunity for open-air museums to fully leverage the new possibilities of digital technologies, social media and online communities in widely disseminating cultural heritage data. The RETOLD partners are: EXARC Coordinator; Universitat Autónoma de Barcelona (ES), Complexul National Muzeal ASTRA (RO), Steinzeitpark Dithmarschen (DE), Nüwa Digital Media Content Production Studios Ltd (IE) and Museumsdorf Düppel (DE)

2024: The last step in the exhibition was showing the Crafts of RETOLD museums members.We are developing methods to document crafts in museums. We like to share online what is happening out there as there are some pretty amazing craftspeople showing very cool stuff. For this purpose, we do some light structuring, asking the same few questions to every craftsperson we meet, like “what are you doing”, and “what is that thing used for”? The questions are very basic, but the answers are fascinating and presented in a way everybody understands. The banners have been prepared in English, but can be translated to a local language if requested.

Later in the year we designed 2nd generation project website, moving it away from EXARC, where all the information about project, partners and goals is present, as well as news items, journal articles and meetings. Available online < https://retold.eu/eu-projects/retold >

In May we started with RETOLD platform website with different manuals, almost 30 forms for documenting crafts and buildings, tutorials and some ideas about 3D models and the future of RETOLD. Available online < https://retold.eu/ > We have been working on it till November 2024, including many valuable sources.

Closer to the conference we designed poster, advert and a folder explaining the RETOLD system. It was shared with the participants and EXARC members. We also prepared Social Media posts for all 22 presentations and the thumbnails for the YOuTube videos.

2023: It was time to start working on (one of the) the topics, which is Documenting Houses. Each partner selected one house that they either built based on an excavation (archaeological open-air museums) or moved from a different location to preserve (historical open-air museum / skansen). The banners have been prepared in English, but can be translated to a local language if requested. Following five simple questions, we made the storyboard for each house: 1. what is it based on / where does it comes from and what is it? 2. reconstruction / rebuilding 3. (possible) plan of the house 4. final product 5. some special details

Later in the year and advert was designed to launch the app in 2024 during a meeting in the Netherlands.

2022: One of the products of the RETOLD project is a small presentation / exhibition at the three museum partners and UAB, explaining the project and what we want to achieve. In October 2021 we decided to make it in three steps, adding each year another chapter. The exhibitions will consist of banners 100 x 200 cm, in both English and local language. In the first step we produced general banners introducing the partners and the RETOLD project. By March 2022, two banners per partner were made (in two languages).

2021: The years started with creating a logo and corporate identity style for new EU project called RETOLD, www.RETOLD.eu. We created a logo which would represent the three steps: Documentation | Digitisation | Sharing