Design, Presentation and Marketing
"The people your visitors meet in the museum are of critical importance to their experience. Just as important as your (re)constructed buildings or your programme of events. The point where your staff meet visitors may best be referred to as the ‘front line’ – it is not a war, but this is the point at which all resources come together and all PR is focused. It is the point where visitors’ experience and opinions about your museum are made. A mistake in the programme is soon forgotten if staff offer a friendly explanation and apologies. (...) Look at your place through the eyes of your customer. Would you like to be a visitor in your own museum?"
Extract from PR Handbook OPENARCH | Communication Strategy - Strategic Public Relation for Archaeological Open-Air Museums by Zielinska and Paardekooper (2013)