Digital newsletter are regularly sent to employees, members or customers by e-mail. The goal is to inform the readers about the organisation sending the newsletters, its current plans or issues it needs attention for, like fundraisers.
Mohini Visions has produced one-of digital newsletters, campaigning for causes, which needed immediate attention or follow-up from its readers, like elections, or book presentations where we carefully needed to implement the corporate identity of the customer. More often, we produce monthly or quarterly newsletters, sent by their organisations to hundreds of readers. We are familiar with simple mail merge through Ms Office but also use professional online e-mailing services.